Data enrichment is the process of adding value to your data.  In some cases, external data providers sell data which may be used to augment existing data.  In other cases, data from multiple internal sources are simply integrated to get the “big” picture.  In any event, the intended result is a data asset that has been increased in value to the user community.

All current database structures restrict our ability to enrich data because of a simple data coupling problem.  This database design binds our data very tightly together making certain data modification extremely difficult.  By using Tandem Primary Keys ^tm, a layer of isolation is added to the database structure so that data enrichment may be effectively and efficiently implemented by data stewards. 

You will not believe the positive impact this simple addition to your database will provide!   First, the added isolation layer is transparent to all your existing applications.  The addition is used to improve your data quality and to provide alternative, more cost-effective methods for cleaning data and integrating data from multiple sources.  Beyond that, your data may now support multiple facets of information including different data contexts and various views with respect to time.    

Tandem Primary Keys ^tm is a trademark of Strategic Insights, Inc.  Tandem Primary Keys is patented by U.S. Patent No. 6801915.  Copyright ©2005 Strategic Insights, Inc.  All Rights Reserved.